Danny Yoon

Systems, stories, and second chances.

Founder of Dignifi Collective. 10+ years across product, growth, and operations. Justice-impacted graduate of California state custody. Based in Richmond, CA.

Danny speaking at the AI for Good Summit
Danny at the Correctional Training Facility
About me

I came to the U.S. as a kid and grew up in poverty with my single mother and brother, constantly on the edge of falling down the wrong path and into crisis. We relied on community programs to get through the darkest times.

I spent a decade in tech and operations — ApartmentList from data analyst to product manager, then COO of a small mobility company near San Francisco's Tenderloin. In November 2018, everything stopped. I spent the next five years incarcerated, and I didn't know my release date until the day I got out.

As a techie and executive landing in jail, I was at first hesitant and judgmental of the other inmates. But as I talked to and listened to their stories, I realized we had all fallen through the same cracks in society. I met some of the most amazing and influential people of my life there. I facilitated RSVP violence-prevention workshops at the San Francisco County Jail for nearly my entire sentence, and I have dedicated my life to social justice since.

I came home in 2023, completed CROP's program, and started Dignifi — combining my tech background with the stark challenges reentrants face, building technology to help the formerly incarcerated find the resources and guidance they need to rebuild their lives. We raised $600K, built a 700+ listing resource directory with 10 partner organizations, ran a pilot cohort of returning citizens, and sat face to face with hundreds of people, from San Quentin to the SF Reentry Expo. We operated for over two years before our costs outweighed our funding, and I had to scale down. Dignifi lives on as a volunteer-run project, and I'm proud of every part of it.

Today I consult for small independent businesses through Big Bow, and I'm looking for my next seat: an operations role at a mission-driven organization. Running Dignifi taught me something I now know for certain — I don't cherish the spotlight. I held the vision and was the face, but what I loved most was coming into the office and setting my team up for success.

"I believe everyone deserves a place where they belong and a real shot at rebuilding their lives. In every seat I've held, my job has been the same: being the connective tissue between people and the resources they need."
Recent work

Two years of building Dignifi, in numbers

From the field, not from a deck.

$600K

$500K seed from CROP Organization plus two grants with Alameda County Probation — $600K in total funding.

10

10 partner organizations onboarded

200+

200+ formerly incarcerated individuals engaged over two years.

100+

100+ contact cards

Navigator · v1

The product residents and their navigators actually use.

Navigator was designed and built with formerly incarcerated co-designers and piloted with a 10-person cohort.

Dignifi Explore screen
Explore — personalized resource matching with eligibility at a glance
Dignifi Journey screen
Journey — milestone tracking from housing to employment
Dignifi Check-in screen
Check-in — guided status updates
Dignifi provider profile screen
Provider profiles — organizations and programs, reviewed by the community

→ Read the full Dignifi case study

Dignifi lost its funding in 2026 and has since been scaled down to a volunteer-run project. The mission hasn't changed.

Work

Operations Consultant
Big Bow
Aug 2026–Present

Helping small independent businesses tighten their operations: process audits, workflows and documentation, CRMs and pipelines.

Founder
Dignifi Collective
May 2024–Present (volunteer-run since 2026)

Built and led a six-person reentry-technology nonprofit in San Francisco. $600K in grants and county grants, 10 partner organizations, 700+ listing resource directory, 200+ formerly incarcerated people engaged in person over two years.

Chief Operating Officer
Rio Mobility
May–Nov 2018

Ran day-to-day operations for an assistive-technology company; two of the most profitable months in its 10-year history.

ApartmentList
Dec 2013–Apr 2018

Data Analyst → Senior Data Analyst → Operations Associate → Growth Associate → Associate Product Manager. Shipped a lead-scoring product that increased conversion 30%; turned an eight-hour daily process into a 30-minute morning workflow.

Where I fit

I'm looking for a seat at a mission-driven organization in the Bay Area. Depending on what your team needs, that seat looks like one of three things:

Operations & Administration

I keep organizations running: SOPs, workflows, finance operations, vendors, and the office itself. I've run the back office for a hardware company, my own nonprofit, and small-business clients as a consultant — everything from phones and payroll to filing the 990s myself.

Development & Fundraising

I raised $600K for Dignifi: a $500K institutional seed grant, two grants through Alameda County Probation, and an individual giving program I grew from zero to $80,000. I wrote the proposals, delivered every funder report, produced the donor events, and ran the CRM.

Programs & Community

I've done this work face to face: a pilot cohort of returning citizens, 100+ conversations at San Quentin, a 700+ listing resource directory built with 10 partner organizations, and five years facilitating violence-prevention workshops inside county jail.

If any of these sounds like your team, I'd love to talk.

Dignifi videos

The product, in motion

The roadmap and product explainer videos for Dignifi Navigator.

Roadmap
Dignifi roadmap explainer
Promo
Dignifi product promo
On the ground

Where the work happens

Field visits, partner meetings, and policy conversations from the last two years.

CROP class cohort
CROP

The cohort that started Dignifi.

CROP — Creating Restorative Opportunities and Programs — is the reentry housing and design program I completed in 2024. CROP's Executive Director became Dignifi's first institutional funder.

Speaking at Correctional Training Facility, Soledad
CTF · Soledad

Inside the Correctional Training Facility.

Speaking inside CTF in Soledad, California as part of Dignifi's in-facility outreach work to surface what residents actually need from a reentry product.

Speaking at AI for Good Summit
AI for Good Summit

Talking through Dignifi's voice agent approach.

Voice agents address a structural constraint inside facilities: residents can dial out but cannot reliably receive inbound communication. AI for Good Summit + Demo Day.

Meeting with The Last Mile
The Last Mile

Partner conversation.

Meeting with The Last Mile, the in-facility coding program training incarcerated developers since 2010. An early-stage partner relationship in Dignifi's reentry network.

Meeting with Fiona Ma
Policy

With former California State Treasurer Fiona Ma.

Reentry policy in California is shaped at the level of how funding flows, how outcomes are measured, and who decides what gets built. State-level conversations are part of the work.

Mai Vang fundraiser
Local policy

Sacramento Councilmember Mai Vang's fundraiser.

Reentry policy in California is shaped at every level of government. Local conversations close the loop between product and policy.

Let's talk

Building for justice-involved people? Hiring for it? Have lived experience and want to compare notes?

I respond to everything that isn't spam.